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mole grips
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,066.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.95–£30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Market size
Okay£240K£240K/yr · 218K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand