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moisture meters
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£484K£484K/yr · 432K searches
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Price range
Okay£7.29–£20.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad15,625.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf