43
model glue
Skip itSoft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.11–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,166.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 111K searches
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Growth
Bad-38.7%90-day search growth — must beat 0% to launch