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mixing paddle
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,251avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 88K searches
Price range
Bad£4.86–£17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier