39
mitre bond
Skip itPrices mostly outside the sweet spot ($5.16–$15.53) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,527avg incumbent reviews — the moat a new listing must climb
Market size
Okay£236K£236K/yr · 148K searches
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad£5.16–£15.53cheapest to priciest tracked listing — scored on the share inside $15–$100