60
mini drill
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£4.60–£67.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.43avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,863.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 204K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand