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53

miele filter

Worth a look

Shows searches that convert (17.5% search→purchase), but soft demand (-22.4% this quarter) keeps it on the watch list.

Market size 23Growth 14Conversion 98Competition 36Returns 88Price range 53Avg price 49Brand share 66Review moat 71Quality gap 79

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good661.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good£4.31–£27.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.82

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£93K

£93K/yr · 45K searches

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch