47
meter ruler
Skip itPrices mostly outside the sweet spot ($2.49–$11.47) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good779.96avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 77K searches
Price range
Bad£2.49–£11.47cheapest to priciest tracked listing — scored on the share inside $15–$100