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metal ruler
Skip itPrices mostly outside the sweet spot ($1.90–$10.73) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,047.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£116K£116K/yr · 230K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.12avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£10.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand