56
metal drill bits for hard steel
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£3.20–£28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Market size
Okay£173K£173K/yr · 194K searches
Review moat
Okay3,403avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch