47
measuring wheel
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£35.36avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great318.7avg incumbent reviews — the moat a new listing must climb
Price range
Good£12.32–£140.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£184K£184K/yr · 48K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand