62
mattock
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.23avg listing price — sweet spot $15–$100
Review moat
Great464.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Price range
Good£8.39–£30.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£177K£177K/yr · 173K searches
Signals No Dominant Brand