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masonry drill bits
Skip itPrices mostly outside the sweet spot ($4.64–$13.15) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Good£395K£395K/yr · 414K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Review moat
Bad7,062.06avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.64–£13.15cheapest to priciest tracked listing — scored on the share inside $15–$100