50
masking tape
Worth a lookShows searches that convert (22.0% search→purchase), but prices mostly outside the sweet spot ($1.35–$14.08) keeps it on the watch list.
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,032.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Price range
Bad£1.35–£14.08cheapest to priciest tracked listing — scored on the share inside $15–$100