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makita reciprocating saw 18v
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£86.60avg listing price — sweet spot $15–$100
Review moat
Great423.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£26.80–£207.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£107K£107K/yr · 66K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price