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makita multi tool
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£71.48avg listing price — sweet spot $15–$100
Review moat
Good880.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£31.61–£178.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£250K£250K/yr · 139K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Signals High Price