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makita hoover
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£71.66avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good957.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 84K searches
Price range
Okay£34.19–£296.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price