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magical flames
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+104.4%90-day search growth — must beat 0% to launch
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good677.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 25K searches
Price range
Bad£4.03–£12.11cheapest to priciest tracked listing — scored on the share inside $15–$100