43
long screwdriver
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great497.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay£4.10–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 73K searches
Signals Low Review Barrier