47
long extension lead
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£5.39–£26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£223K£223K/yr · 238K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad6,342.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality