34
log burner thermometer
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,244.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 46K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.76–£7.77cheapest to priciest tracked listing — scored on the share inside $15–$100