36
loft insulation
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£55.89avg listing price — sweet spot $15–$100
Review moat
Good674avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£17.47–£312.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£55K£55K/yr · 114K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.4%90-day search growth — must beat 0% to launch