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lock box
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Great£5.82–£55.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.26avg listing price — sweet spot $15–$100
Market size
Good£447K£447K/yr · 672K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,556.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand