49
liquid rubber
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£17.09avg listing price — sweet spot $15–$100
Price range
Great£4.40–£49.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£146K£146K/yr · 227K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,471.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.8%90-day search growth — must beat 0% to launch