49
lining paper for walls
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great294.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£3.83–£30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 190K searches
Growth
Bad-21.2%90-day search growth — must beat 0% to launch