34
light switch
Skip itPrices mostly outside the sweet spot ($1.96–$5.50) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,276.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£208K£208K/yr · 736K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.96–£5.50cheapest to priciest tracked listing — scored on the share inside $15–$100