50
light bulb security camera
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($8K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.43avg listing price — sweet spot $15–$100
Price range
Great£10.58–£83.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good700.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 36K searches