35
letter box draft excluder internal
Skip itSoft demand (-64.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good570.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad£39K£39K/yr · 93K searches
Growth
Bad-64.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.98–£14.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns