51
laser measure
Worth a lookShows a sweet-spot price point ($20.33 avg), but soft demand (-14.8% this quarter) keeps it on the watch list.
Avg price
Great£20.33avg listing price — sweet spot $15–$100
Price range
Great£12.32–£35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good£703K£703K/yr · 493K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,307.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch