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large torch
Skip itSoft demand (-38.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£17.31avg listing price — sweet spot $15–$100
Price range
Good£6.55–£36.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,382.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad£37K£37K/yr · 57K searches
Growth
Bad-38.1%90-day search growth — must beat 0% to launch