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large key safe
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£25.39avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good£3.80–£117.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,628.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 70K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand