44
knobs for chest of drawers
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good610.69avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Price range
Okay£3.08–£19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 272K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand