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knife blades
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,941.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.41–£19.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£69K£69K/yr · 110K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch