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kitchen worktop
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great298.59avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£83.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.96–£204.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 258K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale