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kitchen worktop covering
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£4.22–£30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,878.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£70K£70K/yr · 495K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch