39
kitchen paint
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.37–£24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,764.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 276K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand