49
kindling
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Good705.77avg incumbent reviews — the moat a new listing must climb
Market size
Good£667K£667K/yr · 336K searches
Avg price
Good£12.85avg listing price — sweet spot $15–$100
Price range
Good£3.79–£26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-67.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier