48
kindling cracker
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£48.48avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good854.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£10.65–£140.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 58K searches
Growth
Bad-57.3%90-day search growth — must beat 0% to launch