47
keyring torch
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£3.06–£38.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,350.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 280K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch