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keypad locks for doors

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A concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 25Conversion 53Competition 24Returns 58Price range 82Avg price 95Brand share 49Review moat 82Quality gap 82

Avg price

Incredible£28.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great356.59

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.84–£61.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£106K

£106K/yr · 86K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf