42
key
Skip itPrices mostly outside the sweet spot ($2.50–$9.69) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great401.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 141K searches
Price range
Bad£2.50–£9.69cheapest to priciest tracked listing — scored on the share inside $15–$100