45
joint compound
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good£2.95–£44.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.16avg listing price — sweet spot $15–$100
Review moat
Okay2,108.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£67K£67K/yr · 47K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.9%90-day search growth — must beat 0% to launch