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60

jigsaw

Worth a look

Shows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 22Conversion 50Competition 79Returns 50Price range 93Avg price 95Brand share 77Review moat 70Quality gap 58

Avg price

Incredible£34.10

avg listing price — sweet spot $15–$100

Price range

Great£13.75–£72.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good691.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£425K

£425K/yr · 309K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch