47
jewellery pliers
Skip itPrices mostly outside the sweet spot ($3.31–$14.88) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good959.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 215K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£14.88cheapest to priciest tracked listing — scored on the share inside $15–$100