48
intercom
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£50.76avg listing price — sweet spot $15–$100
Review moat
Great250.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£14.79–£250.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£95K£95K/yr · 122K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch