56
insulation
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.24avg listing price — sweet spot $15–$100
Price range
Great£7.08–£94.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good785.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 405K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch