47
house numbers plaques
Skip itPrices mostly outside the sweet spot ($2.75–$16.50) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£382K£382K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,297.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£2.75–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100