58
hooks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 3.2M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,653.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.83avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£7.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand