35
honeywell thermostat
Skip itSoft demand (-68.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£65.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good564.61avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.20–£128.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 86K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-68.9%90-day search growth — must beat 0% to launch