46
homekit
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£50.75avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good943.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.88–£197.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay£175K£175K/yr · 253K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price